I believe the greatest virtue in human society is
‘the act of service’.

Therefore, it follows that the mission of any business
enterprise should undoubtedly be to serve the
nation and its people.

Founding Chairman Byung-chull Lee,
Apr. 1982

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A company cannot exist outside the society.

We should build trust and connection through
meaningful contributions and impactful volunteer
activities, to reinforce our reputation as respected
and valued members of our society.

Former Chairman Kun-hee Lee,
Jan. 1996

We at Samsung should work as one with society,
growing together with our customers, shareholders,
partners and communities.

We should also strive to help solve the important
global challenges that face humanity.

Chairman Jae-yong Lee,
Oct. 2022