This is a video introducing Samsung Blue Elephant, one of Samsung's major CSR programs.

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Samsung Blue Elephant

A comprehensive support program aimed at preventing cyberbullying among youth

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Samsung is actively engaged in comprehensive activities
to prevent cyberbullying* among youth, including prevention education,
anti-cyberbullying campaigns, and consulting support for affected students.
* Cyberbullying:
The act of inflicting psychological harm or spreading false information
through the use of the Internet or communication devices, targeting
specific students repeatedly and over time.
Police officers and children are posing for a photo on the stairs with the Samsung Blue Elephant mascot.
Organizing Company
Samsung Electro-Mechanics
Participating Companies
Samsung Electronics, Samsung Display, Samsung SDI,
Samsung SDS, Samsung Biologics, and Samsung Bioepis

Program Details

Eligibility
Elementary, middle, and high school students nationwide, as well as the general public
Content
① Prevention education   ② Counseling and healing   
③ Prevention culture   ④ Academic research   
⑤ Platform development
① Prevention education    ② Counseling and healing    ③ Prevention culture    ④ Academic research    ⑤ Platform development
① Prevention education    ② Counseling and healing    ③ Prevention culture    ④ Academic research    ⑤ Platform development

Key Achievements

  • Over  1.08 million students, teachers,
    and citizens participated (as of June 2024)

  • Selected as an official project for
    UNESCO’s Education for  Sustainable
    Development initiative (2022-2025)

  • Included in the Ministry of Education’s
    “School Violence Prevention and Countermeasure Plan”

Since its launched in 2020,
Samsung has continued collaboration with the Blue Tree Foundation,
South Korea’s first NGO dedicated to youth violence prevention.

Established in 1995 by Chairman Kim Jong-ki, who lost his son to school violence, the Blue Tree Foundation was founded with his personal funds to combat school violence.
In collaboration with the foundation, Samsung is leading a long-term, 10-year project (2020–2029) to address the growing issue of cyberbullying among youth, which has become as serious a social problem as physical violence due to advancements in IT devices, online platforms, and social media.

  • The cover of the essay titled “In the Name of Father,” on school violence, authored by Jong-ki Kim, the chairman of the Blue Tree Foundation.
    April 2013

    Publication of a school violence
    essay
  • The achievements of Jong-ki Kim, the chairman who has dedicated himself to preventing youth school violence from 1995 to 2019, are presented.
    The achievements of Jong-ki Kim, the chairman who has dedicated himself to preventing youth school violence from 1995 to 2019, are presented.
    The achievements of Jong-ki Kim, the chairman who has dedicated himself to preventing youth school violence from 1995 to 2019, are presented.

Samsung, in partnership with the Ministry of Education, Ministry of Gender Equality and Family, National Police Agency, Blue Tree Foundation, and Community Chest of Korea, established a six-party agreement.
This extensive network aims to explore effective solutions to cyberbullying by engaging students, teachers, and citizens in collaborative efforts to resolve this issue. (May 2023)

At the Samsung Blue Elephant event, volunteers are waving their hands and taking photos with the Samsung Blue Elephant mascot. Heads of relevant organizations are posing for a photo while holding the agreement document at the youth violence prevention signing ceremony. This is a certificate stating that UNESCO has selected the Samsung Blue Elephant program as an “Official Project for Sustainable Development Education.”
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